Kampaniyo imatsatira filosofi ya Be No.1 mu khalidwe, yokhazikika pa ngongole ndi kukhulupirika kwa kukula, idzapitirizabe kutumikira makasitomala akale ndi atsopano ochokera kunyumba ndi kunja kwa N85 Mask, Opaleshoni Chigoba Near Ine , tsitsi kapu mankhwala , kapu ya mankhwala timer ,mpukutu wa thonje wamano . Ndi mwayi woyang'anira mafakitale, kampaniyo yakhala ikudzipereka kuthandiza makasitomala kuti akhale mtsogoleri wamsika m'mafakitale awo. Chogulitsacho chidzaperekedwa kudziko lonse lapansi, monga Europe, America, Australia, Nicaragua, Mali, Jersey, Manchester .Timayang'ana kwambiri kupereka chithandizo kwa makasitomala athu monga chinthu chofunika kwambiri pakulimbikitsa ubale wathu wautali. Kupezeka kwathu kosalekeza kwa zinthu zamtundu wapamwamba kuphatikiza ndi ntchito yathu yabwino kwambiri yogulitsiratu komanso kugulitsa pambuyo pake kumapangitsa kuti pakhale mpikisano wamphamvu pamsika womwe ukukulirakulira padziko lonse lapansi. Ndife okonzeka kugwirizana ndi mabwenzi amalonda ochokera kunyumba ndi kunja ndikupanga tsogolo labwino pamodzi.